Did I wake up at 4AM for this shoot?
You bet I did.
And honestly… zero regrets.
There’s something kind of magical about the desert before the sun comes up — the air is still cool, the skies are soft and pastel, and the world feels like it’s holding its breath. Add a total boss babe like Morgan from Outlaw Tanning into the mix, and what you get is pure sunrise magic.
Morgan is the owner of Outlaw Tanning, a spray tanning company based in Carlsbad, New Mexico, and she’s not just offering glowy skin — she’s building a full-on vibe. Think: 70s rebel cowgirl meets desert glam. Picture cowboy hats, sunglasses, golden skin, and a whole lotta attitude. 🔥🕶️
We wanted this branding session to reflect all the bold, unapologetic energy that Morgan pours into her business — and the result? Grit, glow, and pure badassery.
She showed up before dawn, glowing (naturally), with a trunk full of retro-inspired goodies and the kind of confidence that makes you do a double take. The styling? On point. The energy? Electric. Every frame told a story — not just about spray tans, but about confidence, freedom, and fierce female entrepreneurship.
As the sun finally crested over the horizon, everything turned golden. The desert lit up, and so did Morgan. We leaned into the textures of the landscape — the lake, the cracked earth, the dusty roads — and created branding images that feel authentic to her. Not posed. Not stiff. Just raw, real, and wildly cool.
And because I’m a sucker for storytelling, I didn’t just shoot for content — I shot for connection. These images are more than pretty pictures for Instagram (although yes, they’re VERY post-worthy). They’re a visual embodiment of Morgan’s brand: bold, warm, radiant, and a little bit rebellious.
What I love most about this shoot is that it didn’t feel like “work.” It felt like two women chasing big dreams, watching the sun rise over the desert, and creating something totally original.
Morgan, thank you for trusting me to bring your vision to life. You’re not just building a brand — you’re creating a movement.
Need branding photos that feel like you?
Whether you’re launching a new biz, leveling up your current one, or just ready to capture your magic in a new way — I got you. Let’s tell your story through photos that are bold, beautiful, and so damn you.
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